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Mobile Advertising success around the globe in the last two years has shown that SMS based marketing is 50% better at brand building than traditional advertising media such as television.
SMS Marketing, or “Texting”, as it is more popularly known, has truly become a phenomenon and more and more companies are looking to it as a way to capture customers.
Estimates for 2003 indicate that as many as 400 billion SMS based text messages will be exchanged all over the world. Unlike conventional Above The Line (ATL) marketing, SMS Marketing is now a proven way of building personalized and quantifiable brand value for your products.
We, at Octopus, invite you to experience the exciting world of SMS Marketing by working hand in hand with us for rolling out mobile advertising campaigns in the following areas:
- Mobile Awareness: increase brand recall and bring your product closer to the customer at one fifth of the cost of direct mail
- Mobile Brand Building: get valuable insight into consumer behaviour, gather valuable market intelligence and create better brand value for your products by developing an interactive dialogue with your customer base
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Getting closer to the customer and establishing personal relations across your customer base is the preferred way forward these days. Get up close and personal by growing permission-based relationships through the SMS mobile media using Octopus’s Jacket Jockey™ SMS Delivery Platform:
- Reach your customers with a personalized and brand specific message any time, any where
- Extend the mobile experience by offering mobile info services such as weather updates, news updates and other content
- Do so at only a fifth of the cost of direct mail
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SMS offers the perfect way of building up quantifiable market intelligence that help you better build your brand. Its “direct response” or “opt-in” nature allows for spam-free interaction with mobile phone owners.
Texting campaigns as tie-in strategies with on going print ads, radio, billboard, TV and on-pack promotions are a proven way of extending these campaigns onto the mobile platforms.
We can help you design and execute SMS based game shows and quizzes via our SMS Gaming Server through which you can: |
- Quickly and accurately acquire valuable market intelligence as mobile users participate in the SMS game
- Generate high brand recognition
- Build up a database of mobile users to be used for future, more targeted mobile campaigns
For more information on how we can help you build your brand, pls contact info@octopussystems.com |
