Octopus System (Pvt) Ltd.
     
 
  The Product:
Octopus CRACQ (Customer Acquisition Cost Quantification) is a hand held based automation solution aimed at the medical reps of pharmaceutical companies.

Powered by simple desktop PCs and mobile hand held devices, this solutions helps the medical sales representatives collect, aggregate and report doctor call/visit data as well as sales data from pharmacies to key decision makers.

CRACQ helps measure the effectiveness of pharma sales and marketing programs, reduces cost, time and effort in doctor call reporting and above all, helps to qualify business leads based on their potential.

  
The Features:  
For a detailed
data sheet on CRACQ™
download
the pdf.


  • Fully compatible with the Palm OS® platform
  • Data collection including products detailed, give aways, promotions and prescription rates can be fully automated with easy to use “click and point” editing functionality
  • Doctor and visit histories can be maintained for easy reference on the hand held
  • Product to product competitive info can be recorded and maintained while in the field
  • In-built database connectivity for ODBC compliant systems including Oracle, SQL Server and MS Access
  • Powerful reporting features including drill down for doctor/pharmacy per area
  • User level security management
   
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